UMFF 2024. 9. 27 - 10. 1

UMFF 본문




UMFF  /  Introduction  /   Poster & Trailer

Poster
Come up higher, Cinemountain

While the posters for the last 8 seasons of UMFF depicted the relationship between mountains and people through lyrical and familiar images of nature, the 9th poster showcases an image of a dynamic and powerful “person” climbing a mountain, in an effort to reflect this year’s festival slogan, “Come up higher, Cinemountain”. The typography, reminiscent of an uphill climb, creates a delightful visual to this poster focused on a mountain. The dynamic illustration of people climbing together emphasizes the camaraderie, sense of achievement, and the spirit of our film festival.

Designer Sumi Moon

After graduating with a degree in Visual Design in Korea, she worked for several years as a design team leader at an agency. She was attracted by the different lifestyle and mentality of Europeans while staying in Europe, and is now working between Korea and Europe. She has completed a Master's program in Design Management in Finland, and is currently working as a design consultant at a branding and marketing agency in Helsinki. She is interested in the impact of design on society as a whole and the diverse roles of designers.

Trailer
Video Director: Kim Yang-ryung

As long as the mountain stands, men will continue striving to conquer it. Whether alone or with others… men continue to challenge themselves up the mountain. The trailer for the 8th Ulsan Ulju Mountain Film Festival tells the story of “mountains and challenges.” Each scene leaves a profound impression on viewers with breathtaking views of nature, and with stories of men taking rugged steps as they embark on remarkable challenges. Nature encourages men to continuously challenge themselves. Men also create endless challenges for themselves. Come up higher! The video captures the dynamic and diverse aspects of this ongoing journey as we ascend further and higher.