The word UMFFinist refers to the promotional ambassador for the Ulju Mountain Film Festival. It is a combination of “UMFF” (abbreviation of the Ulju Mountain Film Festival) and “Alpinist” (a mountaineer embracing the spirit and tradition of Alpinism). UMFFinists have interacted with the audience at the Ulju Mountain Filｍ Festival to promote the festival far and wide.
Past UMFFinists were mountaineer Corporal UM Hong-gil and actress Lee Da-hee at the Pre-Festival 2015; climber Kim Ja-in and Actor Seo Jun-young at the first UMFF; and mountaineer Corporal KIM Chang-ho and actress Ye Ji-won at the second UMFF.
Corporal Um Hong-gil from the Pre-Festival will be rejoining UMFF this year in a more permanent role. Beginning in 2018, he will not only be working as the film festival’s promotional ambassador, but will also take charge of the charity and cultural exchange services for the culturally alienated groups.
Another UMFFinist working alongside Um Hong-gil this year is actress An So-hee. Having surprised with her dynamic activities on screen and TV, An So-hee well suits the Ulju Mountain Film Festival, embarking on a new challenge this year