On December 2017, 6 North Face-sponsored climbers (Jimmy Chin, Conrad Anker, Savannah Cummins, Anna Pfaff, Alex Honnold and Cedar Wright) set off on an expedition to the Antarctic Queen Maud Land. Their goal was to climb as many peaks on the Wolf’s Jaw group of mountains - famed for its perilous mountains protruding from the ice cap - by creating smaller 2-3 person teams who had to endure the deadly cold as they continued their journey. Especially the Honnold and Wright team paved 13 new routes which Honnold, recognized as the ‘world’s most fearless man’, constantly exclaimed as “the scariest I have ever led!” (GWAK Jeong-hye)
Alps Cinema 3
Taylor KEATING, Cedar WRIGHT
Wright is a longtime professional climber for The North Face and has married his love for adventure and storytelling. Keating is also a climber but makes a grand total of $0 doing so. Together they make up Cedar Wright Productions, a production house dedicated to the 5 hour work week and passion projects.